Joey Gase to Pilot Fan Memories at Richmond Raceway Toyota Camry in 500 Monster Energy NASCAR Cup Series Playoff Race

Richmond Raceway (Richmond) and Eternal Fan® will be featured on the No. 66 Toyota Camry for MBM Motorsports in the 500 Monster Energy NASCAR Cup Series Playoff race on Sunday, October 13. Joey Gase will be behind the wheel of the No. 66 promoting the Fan Memories® program at Richmond that allows loyal fans to preserve their treasured memories and keepsakes at America’s Premier Short Track for generations to come.

“Our partnership with Eternal Fan for the Fan Memories program offers another way for fans to remember their experiences at Richmond Raceway,” said Richmond President Dennis Bickmeier. “We are grateful for the opportunity for more fans to learn about the chance to share their memories at America’s Premier Short Track as NASCAR’s best take on Talladega Superspeedway in the NASCAR Playoffs.”

The No. 66 will sport the iconic red and black of Richmond. The race car will also showcase all of the components of the Fan Memories® program.

“Being a partner of Richmond Raceway and helping fans have an eternal relationship at the track is very rewarding for us,” said Matt Linn, President of Eternal Fan. “We are honored to help the great fans of NASCAR create their own legacy at America’s Premier Short Track. Richmond has pioneered this movement and we look forward to a bright future together with the track.”

“I am thrilled to represent Eternal Fan and the Fan Memories program at Richmond Raceway this weekend at Talladega Superspeedway,” said Joey Gase, driver of the No. 66 Toyota Camry for MBM Motorsports. “Our goal with this partnership is to show loyal race fans that they have the ability to leave their legacy at their favorite track as part of the Fan Memories program at Richmond.”

Richmond partnered with Eternal Fan to bring the Fan Memories® program to America’s Premier Short Track in 2018. There are two distinct parts of Fan Memories® at Richmond. First, NASCAR fans can safeguard their precious objects and memories in Shorty, The World’s Largest Racing Piston, located on the front stretch of the Midway. The 21-foot racing piston is home to Fan Spaces® which can be purchased to place cherished items that commemorate a special time at America’s Premier Short Track. There are private and shared Fan Spaces® available to create the legacy. 

The Fan Memories® program also allows fans to secure their eternal relationship to Richmond with Fan Memories® plaques in the Eternal Fan Pedestrian Tunnel in the FanGrounds. The stainless-steel plaques are permanently installed in the Eternal Fan Pedestrian Tunnel for all to see. The plaques come in three different sizes with options to satisfy each fan looking to be an Eternal Fan at Richmond.

To learn more about Fan Memories at Richmond, visit

Richmond Raceway 2020 Season

Richmond will host the Toyota Spring Race Weekend on April 18-19, 2020. The NASCAR Gander Outdoors Truck Series returns to America’s Premier Short Track “under the lights” on April 18, 2020. This will be the first Gander Trucks race at Richmond since 2005.

For the first time in 11 years, the NTT IndyCar Series will race at Richmond “under the lights” on June 27, 2020. Richmond will host a festival headlined by the NTT IndyCar Series, welcoming fans to engage in a speed-themed weekend event on June 26-27, 2020.

The road to the 2020 NASCAR Cup Series championship will again lead through Richmond on Sept. 11-12, 2020. The Action Track will be the second race of the first round of the NASCAR Cup Series Playoffs for the ninth annual Federated Auto Parts 400. Richmond will also host the NASCAR Xfinity Series Regular Season Championship on Sept. 11, 2020. This will be the 28th consecutive year the fall race weekend is “under the lights” at Richmond.

INDYCAR tickets are available for purchase in-person at the Richmond Ticket Office, via phone at 866-455-7223, or online at NASCAR tickets go on-sale to the general public on December 1.

Stay connected to Richmond Raceway on Facebook, Twitter, Instagram, Snapchat and YouTube, and by downloading the Richmond Raceway mobile app for Apple or Android.

About Eternal Fan®

Eternal Fan® was created to provide a better way for Fans to celebrate the passion that they have for sports and the places where they experienced positive shared memories. Eternal Fan® is transforming traditions by creating a legacy for people to celebrate their sporting lives for generations to come.

Fan Memories® are programs custom-designed for each venue to continue the relationships with their avid fans. Their most passionate enthusiasts can preserve their favorite memories for generations to come. Fan Memories® is powered by Eternal Fan®, who in turn works with the venue to create many innovative opportunities for Fan engagement. These enhanced, customized interactions are designed to deepen connections with sports venues and create perpetual Fan loyalty. To learn more, visit and follow on Facebook, Instagram, and Twitter.

About Richmond Raceway

Richmond Raceway is America’s Premier Short Track annually hosting two NASCAR race weekends, featuring the Monster Energy NASCAR Cup Series and either NASCAR Xfinity Series or NASCAR Gander Outdoors Truck Series, and an NTT IndyCar Series race weekend on a ¾-mile D-shaped oval. Richmond Raceway is a regional leader for events including sports, live music and consumer trade shows. The Richmond Raceway Complex’s 1,100 plus acre multipurpose facility hosts more than 200 live events over 280 event days annually including concerts with top national recording artists at Virginia Credit Union LIVE! To learn more, visit,, or

The ‘ 500’ will take place at Talladega Superspeedway
on Sunday, October 20, 2019 at 2:00PM ET.

Live coverage on NBC

About MBM Motorsports

MBM Motorsports is a NASCAR team based in Statesville, North Carolina. The organization fields entries in the Monster Energy NASCAR Cup Series and the NASCAR Xfinity Series. For more information, visit the team’s website at

MBM Motorsports Contact:

Jen Calandrillo
Public Relations/Media
Office: 704-533-8365